Hard-Working Art Director now available in convenient project size
Portfolio :: Capabilities
Print Ads Direct Mail Brochures & Collateral Logos & Identity Interactive MIscellaneous miscellaneous
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Contact
Alex Krail :: 215-429-5210
kraila@comcast.net
Portfolio : Miscellaneouss
Hot Deals Auto Loan promotion
This print campaign was designed to promote a credit union's annual auto loan promotion. Campaign elements included inbranch signage, postcard mailings, statement inserts, newspaper print ads, Matchbox car giveaway, and 3-D displays with oversized cars to help gather interest.
 
EBWorlds' Video Game Developer Assets
The EBWorlds game software allowed game programmer "wannabees" to create their own games - complete with graphics and programming. As part of the product's marketing, I designed the graphics for several of the games that were included in the software's initial launch.
 
Pharmaceutical Company Continuing Medical Education Curriculum cover concepts
These brochure concepts were developed for a pharmaceutical manufacturer's Continuing Medical Education program. Each lesson plan would be unique depending on the material being presented. They were to be unbranded designs that were educational and not to be promotional in any way. Each design goes through a very thorough scientific and regulatory review process.
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Fruitcake Rebranding Holiday Promotion
These ad parodies were created as an agency holiday card in an effort to rebrand the ill-fated fruitcake. The card was sent to agency clients and new prospects. The card contained a link to a website where we had posted downloadable screensavers and a remake of the spinning VW commercial using a fruitcake. The campaign was a huge success and the site's URL was passed around enough to get us quoted in Failure Magazine's article about the woeful plight of the fruitcake. Yep, there's a Failure Magazine - who knew...
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The work shown on this website represents concepts and designs that I had created either when working at a full-time agency or while freelancing.