Hard-Working Art Director now available in convenient project size
Portfolio :: Capabilities
Print Ads Direct Mail Brochures & Collateral Logos & Identity Interactive MIscellaneous miscellaneous
ebworlds wyeth auto fruitcake click on a thumbnail to enlarge Return Home
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Alex Krail :: 215-429-5210
Portfolio : Miscellaneouss
Hot Deals Auto Loan promotion
This campaign was designed to market a Credit Union's annual auto loan promotion. Campaign elements included inbranch signage, postcard mailings, statement inserts, newspaper print ads, Matchbox car giveaways, and 3-D displays with oversized cars to help gather interest within the branches.
EBWorlds' Video Game Developer Assets
The EBWorlds game software allowed game programmer "wannabees" to create their own games - complete with graphics and programming. As part of the product's marketing, I helped design the graphics for several of the games that were included in the software's initial launch.
Pharmaceutical Company Continuing Medical Education Curriculum cover concepts
These cover concepts were developed for a pharmaceutical manufacturer's Continuing Medical Education program. Each lesson plan would be unique depending on the material being presented. They were to be unbranded designs that were educational and not promotional in any way. Each design goes through a very thorough scientific and regulatory review process. Here are some of the other initial concepts I had presented:
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click on a thumbnail to view the other samples
Fruitcake Rebranding Holiday Promotion
These ad parodies were created as an agency holiday card in an effort to rebrand the ill-fated fruitcake. The card was sent to agency clients and new prospects. The card contained a link to a website where we had posted downloadable screensavers and a remake of the spinning VW commercial using a fruitcake. The campaign was a huge success and the site's URL was passed around enough to get us quoted in Failure Magazine's article about the woeful plight of the fruitcake. Yep, there's a Failure Magazine - who knew...
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click on a thumbnail to view the other samples
Like what you've seen but want to see more?
No problem. A lot of my work is for new company and product launches so I'm not able to post samples until they are public. If you like what you've seen but want to see more please tell me the type of project you're interested in and I'll send you some more samples - your next marketing solution is really that easy.

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The work shown on this website represents concepts and designs that I had created either while working full-time at an agency or freelancing.
I am conveniently based in Harleysville, PA with easy access to Philadelphia, Delaware, New Jersey and New York.