Malpractice Insurance for NJ Doctors print ad concepts These ad concepts were for an initial meeting to pitch a new client. My assignment was to present several different approaches to see what areas of their product and audience would generate the client's interest. These initial concepts were based on the agency input about the client's unique offering - such as: they work only in NJ, they are one of the only Malpractice Insurance companies owned by actual doctors, and they offered incentive plans for practices that follow simple error-prevention protocols (ex. typing prescription orders). Here are some of the initial concepts I had presented:

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Credit Union print ads & branch signage. These inbranch signs were for a local Credit Union to build on their position statement: "Bank where you own the place". Picking up on that theme, I developed these ads to focus on their members' unique personalities/careers to show the diverse mix of Credit Union members and to stress the unique aspect of a Credit Union experience - everyone is an owner.
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Municipal Water Monitoring Systems print ad concepts. These initial ad concepts were for an agency presentation to a municipal water-monitoring system manufacturer. The focus of the ads were to highlight several strengths that the vendor had over their completion - reliability, experience, and their system's ability to be placed underground as opposed to sending a man in the sewer - as the competition's system required. Here are some of the initial concepts I had presented:

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IBM Print Ads for the Construction Industry. These 2-color print ads ran as part of a software-hardware solutions campaign aimed at the construction industry. The concept was to present a contractor's finance software as another tool in their "tool box". The campaign also included direct mail.

Network Switches print ads These small print ads were for a network switching manufacturer to present their unique selling points in an already overcrowded market. Characters were selected to present aspects of the switch's strengths - less space, lower cost, control from one central terminal, etc. Campaign elements also included postcard mailings and print collateral. Here are some of the other ads in the campaign:

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