Malpractice Insurance for NJ Doctors print ad concepts. These ad concepts were for an initial meeting to pitch a new client. The assignment was to present several different concept approaches to see what areas of their product and audience would generate the client's interest. These initial concepts were based on the agency input to feature the unique aspects of the client's offering, such as: they work only in NJ, they are one of the only Malpractice Insurance companies owned by actual doctors, and they offered incentive plans for practices that follow simple error-prevention protocols (ex. typing prescription orders).

Credit Union print ads & branch signage. These print ads for a local Credit Union were to build on their position statement: "Bank where you own the place". Picking up on that theme, I developed these ads to focus on their members' unique personalities/careers to show the diverse mix of Credit Union members and to stress the unique aspect of a Credit Union experience - everyone is an owner.

Municipal Water Monitoring Systems print ad concepts. These initial ad concepts were for an agency presentation to a municipal water-monitoring system manufacturer. The focus of the ads were to highlight several strengths that the vendor had over their completion - reliability, experience, and their system's ability to be placed underground as opposed to sending a man in the sewer - as their contention's systems required.

IBM Construction Industry print ads. These were 2-color print ads that ran as part of a software-hardware solutions campaign aimed at the construction industry. The concept was to present a contractor's finance software as another tool in their "tool box". The campaign also included direct mail.

Raritan Network Switches print ads and postcards These small print ads were for a network switching manufacturer to present their unique selling points in a unique way to an already overcrowded market. Characters were selected to present unique aspects of the Raritan switches - less space, lower cost, control from one central terminal, etc. Campaign elements also included postcard mailings and print collateral.