Hard-Working Art Director now available in convenient project size
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Alex Krail :: 215-429-5210
Portfolio : Logos & Identity
Educational Testing Service (ETS)
These were a few of the logos that I have created for different divisions within ETS (the SAT-test people). The logos were all created as part of a larger divisional-branding project that included many print collateral pieces as well.
Actonel All-Stars
These were initial logo concepts were to be used by P&G's Actonel sales team. There were to be incorporated on materials produced for a national sales retreat that would have a baseball theme and a night out at a local game. The retreat was to reward the sales staff for hard work - not to be an extension of their marketing brand.
Transaction Processing & Partner Companies
These logo designs were variations on the logos belonging to several partner companies of a transaction processing company. Each logo incorporates an element of the original partner logo and was used within an overall company marketing kit.
Pharmaceutical Company - employee intranet
These logo concepts were for a pharmaceutical company's internal employee discussion portal. The portal area was to be a section of the overall corporate network and would allow employee discussion groups to come together and share ideas that would help build the company.
Medical Print Media - sales contest
These logos were created for annual sales incentive contests for a medical print media manufacturer. Each year featured a different model - these were the "50" and "55" model logos. The sales incentive typically was a travel prize and the logos were designed around the product model featured that year and the prize offered.
Philadelphia Convention & Visitors Bureau - various projects
These logos for the Philadelphia Multicultural Affairs Congress, Septa, and Goode Cause were several of many designs that I had created while working with various city agencies and the Convention & Visitors Bureau throughout the years. Other projects included meeting planner promotions, outdoor festival promotions, and fundraiser event marketing.
Access Hardware Manufacturer's Quick Access Challenge.
This logo and materials were designed for a client's new product launch at their annual sales conference. The materials were distributed to salesmen attending their annual conference. The campaign was to encourage them to come to try their hand at the newest product - the Quick Access door latch. Materials were developed to challenge attendees to compare times and track them to determine the fastest salesman at the end of the conference.
Philadelphia Heritage logosPhiladelphia Heritage
Theme and Logo Concepts

These logo concepts were created for the new Philadelphia Tourism Bureau's summer marketing program, "History Comes Alive". The Program's name and logo to were to brand the new live-actor interactive program with a new and memorable excitement to increase awareness, press attention, and traffic in the city's historic areas during the highly competitive summer tourism season.
Dewalt contest logosDeWALT Tools
Customer Incentive Logo Concepts

These logo concepts were created for DeWALT Tools customer appreciation and rewards program, "Yellow and Black Payback". The logos were to be used throughout their marketing materials and in-store to help promote their brand and increase sales during a limited-time campaign rewarding frequent purchases.
PA Classrooms of the Future logosPA Department of Education
Classrooms of the Future logo

These initial logo concepts were created for Pennsylvania's new Classrooms of the Future Program. The logo would be used on press materials and information packets to help build awareness and excitement for the new initiative to expand the state's commitment to technology thanks to a new Federal grant that would allow them to greatly expand the technology offered in schools across the state.
Like what you've seen but want to see more?
No problem. A lot of my work is for new company and product launches so I'm not able to post samples until they are public. If you like what you've seen but want to see more please tell me the type of project you're interested in and I'll send you some more samples - your next marketing solution is really that easy.

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The work shown on this website represents concepts and designs that I had created either while working full-time at an agency or freelancing.
I am conveniently based in Harleysville, PA with easy access to Philadelphia, Delaware, New Jersey and New York.