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Over 15 years of agency/freelance experience |
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Excellent skills in all of the major software packages - print and online. |
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Flexible working arrangements - ongoing or per project basis. |
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Proven staff and project management experience |
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Strong concepting abilitiy and strict attention to detail. |
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Excellent problem solver. |
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Objective:
Freelance Art Director work with an advertising agency that will challenge my current
print and web design skills and allow me to develop new ones.
Qualifications:
Advertising & Design: Self-starter and studio manager at
four agencies - handling all aspects of a project throughout the agency
to maintain a smooth work flow. Strong creative style, excellent computer
skills, fast concept sketches, some copywriting ability, strong HTML skills, excellent art and photo direction,
staff management, and client contact.
Computer: Extremely
skilled in all the major software packages - Photoshop, Illustrator, Quark,
InDesign, ImageReady, Dreamweaver, etc.– what I don’t
know I am very fast to learn. I have trained staff in all of
these programs as well. Also familiar with office software, networks, and computer troubleshooting.
Business
Management & Communications: In
my advertising career, I have handled all aspects of agency operations – marketing plans, estimating, budget and
media planning, creative direction, project management,and new business
presentation. I am a good listener, a problem solver, and a very hard worker.
Employment:
Freelance Art Director
March ‘02 – present
Working directly with advertising agency/design studios, as well as
corporate clients, to create online and print marketing campaigns.
In all projects I rely on my diverse talents, creative ability, and
a proven network of other artists, writers, programmers, etc.–
built from 15 years experience in the advertising business.
Senior Art Director :: [anonymous] productions
Lansdale, PA. November ‘00 – March ‘02
Bringing marketing and creative guidance to an established web design
agency to work with their web design team and grow their print design
abilities. Agency worked primarily in web design and online marketing
for the interactive game and entertainment industries.
Senior
Art Director :: Antoniewicz & Clouser
Yardley, PA. February ‘95 - November ‘00
Brought previously freelance-based art department internal with computerization
of art department. Manage all aspects of projects within agency, working
closely with copywriter and marketing/media departments to satisfy
client’s needs. Also acting as secondary contact to all accounts.
Agency worked primarily in direct mail and print ads for business-to-business
accounts. Clients included Educational Testing Service (ETS), Avery
Dennison, ICI Imagedata, Barron’s, and IBM.
Senior
Art Director :: Beach Advertising
Philadelphia, PA. December ‘91 – February ‘95
Established computerization of art department. Managed art staff, freelancers,
suppliers,and all creative output of agency. Worked closely with account
reps, acting as second contact to many accounts,and handling several
accounts of my own. Agency worked primarily in print collateral for
social service and tourism accounts. Clients included Philadelphia
Convention and Visitors Bureau, Pennsylvania Convention Center,
Educational Testing Service (ETS) as well as many of the city's Health & Human Services offices.
Art Director :: Target
Marketing & Communications
Bethlehem, PA. July ‘88 – December ‘91
Developed in-house art department - responsible for creative output,
as well as, all aspects of project production within the agency. Agency
worked primarily in B-to-B with financial and industrial accounts.
Clients included Bucks County Bank, Corning, Rodale Press, and United
Way.
Marketing Assistant :: Allentown Valve & Fitting
Company
Emmaus, PA. June ‘82 – July ‘88
Assisted sales manager with technical information, marketing, and
sales projects. Computer and design services retained on
a per project basis.
Education:
Moravian College :: Bethlehem, PA.
Graduated Evening School December ’87 - Business Management
major,
Art minor, and a Business Communications certificate degree.
Beaver
College :: Glenside, PA
Full-time for three semesters as a Graphic Design major. |
I welcome the opportunity to meet with you to present my full portfolio
and discuss how I can make your job easier. To reach me, please call 215-429-5210,
or email me at kraila@comcast.net.
I look forward to hearing from you.
Alex Krail
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Interested - but not busy right now?
If it helps you out, give me your contact info now and an idea when you'd expect to need some help. I'll be happy to follow up with you then - send me your info. |
Bring something unique to the party?
Sometimes I get client requests outside my expertise. So if you have a unique talent or service that could be beneficial please send me your information. If a need comes up, I'll be happy to contact you. And please do the same - submit your information here |
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