Hard-Working Art Director now available in convenient project size
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Alex Krail :: 215-429-5210
Portfolio : Direct Mail
3-D Direct Mail campaign to Industrial Designers
This campaign was to introduce the clien'ts Access Hardware (hinges & latches) to Industrial Designers. The campaign message was "Rediscover the Movement" that these products can bring to the designer's creations. The campaign consisted of an initial box mailing with the poseable Bendii figure and brochure. There was also a followup mailer, online video and a contest to win a Wii game system.
Sales Incentive Contest
This direct mail campaign was an annual sales incentive contest for a medical print media vendor. The sales reps would be rewarded with travel prizes based on their increased sales of the client's media. The contest ran for 6-weeks with several mailings. The salesman that read all the materials and collected the highest bingo chips would win the travel prize. This year's contest was promoting their new model "50" - so a fifties theme.
Automotive Direct Mail
These direct mail pieces were for a direct mail agency's automotive client. Of course design was the primary focus of the project but the added challenge was to make sure that the laser personalization areas were kept to one side and visible through mailing windows. The mailings were formatted in several formats - self mailers, #10 envelopes, etc. for testing.
3-D Campaign promoting Access Hardware to Outdoor Equipment Design Engineers
This direct mail campaign was aimed at outdoor equipment design engineers to promote the client's hinge & latch products that were already "approved and in-use" within the industry - to build interest among the engineers to incorporate them in future equipment designs.
Meeting Planner 3-D Mailer Concepts for prominent resort
These initial concepts were for a 3-D mailer campaign aimed at Meeting Planners to help highlight the resort's legendary amenities and prestigious reputation. Campaign elements were selected to highlight the resort's reputation for luxury, award winning cuisine, spas, and golf. Here are some of the initial concepts I had presented:
1 2 3 4
click on a thumbnail to view the other samples
Investor/Investment Advisor 3D Mailer Concepts for local Financial Institution
These initial concepts were for a 3-D mailer campaign aimed at local Investors and Advisors. The focus of the campaign was to invest in the local community to benefit future generations with the building of parks and neighborhood service groups, etc. Here are some of the initial concepts I had presented:
1 2 3 4
click on a thumbnail to view the other samples
Like what you've seen but want to see more?
No problem. A lot of my work is for new company and product launches so I'm not able to post samples until they are public. If you like what you've seen but want to see more please tell me the type of project you're interested in and I'll send you some more samples - your next marketing solution is really that easy.

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The work shown on this website represents concepts and designs that I had created either while working full-time at an agency or freelancing.
I am conveniently based in Harleysville, PA with easy access to Philadelphia, Delaware, New Jersey and New York.