Hard-Working Art Director now available in convenient project size
Portfolio :: Capabilities
Print Ads Direct Mail
1green 2southco 3mazda 4olmec 5univest Brochures & Collateral Logos & Identity Interactive MIscellaneous Home
Contact
Alex Krail :: 215-429-5210
kraila@comcast.net
Portfolio : Direct Mail
Sales Incentive Contest
This direct mail campaign was an annual sales incentive contest for a print media vendor. Each year sales reps would be rewarded with travel prizes based on their increased sales of the Olmec brand media. The contest ran for 6-weeks with several mailings. The salesman that read all the materials and collected the highest bingo chips would win the travel prize. This year's contest was promoting their new model "50" - so a fifties theme.
 
Automotive Direct Mail
These direct mail pieces were for a direct mail agency's automotive client. Of course design was the primary focus of the project but the added challenge was to make sure that the laser personalization areas were kept to one side and visible through mailing windows. The mailings were formatted in several formats - self mailers, #10 envelopes, etc. for testing.
 
Southco Access Hardware for outdoor equipment
This direct mail campaign was aimed at outdoor equipment manufacturers to promote the Southco product line of access hardware. The goal was to highlight the already approved and in-use Southco products within the outdoor equipment market to build interest among design engineers to incorporate them into future product plans.
 
Meeting Planner 3-D Mailer Concepts for prominent resort
These initial concepts were for a 3-D mailer campaign aimed at Meeting Planners to help highlight the resort's featured amenities and very prestigious reputation. Campaign elements were selected to highlight the resort's reputation for fine food & wine, award winning cuisine, spas, and golf.
1 2 3 4
Investor/Investment Advisor 3D Mailer Concepts for local financial institution
These initial concepts were for a 3-D mailer campaign aimed at local Investors and Advisors. The focus of the campaign was to invest right here in the community to benefit future generations with the building of parks and neighborhood service groups, etc.
1 2 3 4

The work shown on this website represents concepts and designs that I had created either when working at a full-time agency or while freelancing.