Hard-Working Art Director now available in convenient project size
Portfolio :: Capabilities
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Pickup some summer reading - request a copy of my printed brochure - get one while supplies last.

Alex Krail :: 215-429-5210
Portfolio : Brochures
Teaching & Learning Division of ETS
This brochure was part of an overall rebranding of Educational Testing Service's (ETS) Teaching and Learning division. The division is responsible for the ongoing training and professional advancement of teachers throughout their classroom career and beyond. Project scope also included developing the new division''s logo and partner division brochures to work with the new branding image.
Capabilities brochure & inserts for a transaction processing company
This capabilities brochure combined the services and products of 3 unique companies - connected by an overall parent company. The challenge was to promote the variety of products and show the interconnectedness of the companies to build an overall "All from One and One for All" theme.
"Trends in Trucking" brochures for an Access Hardware manufacturer
This brochure was part of a series of brochures to highlight the new product offerings that the client was introducing to the truck industry. New product offerings included new hood latch products and a full assortment of interior hinges and handles for access throughout the truck. The project also included location photography and a direct-mail component to promote the brochures.
Medical Fellows Program Training Materials
These print materials were for a pharmaceutical company's Fellows Program training modules to help mentor new doctors entering the medical field. Printed materials included program binder, tabs, module inserts, conference and registration materials, as well as online versions of the printed training modules.
Disability Assistance Facility brochure concepts
These brochure concepts were designed to market a facility that helps disadvantaged individuals adapt and develop the skills and strength needed to live active self-supporting lives. The focus of the creative was to show the transition from the notion that these people are "disabled" and unable to support themselves to the "enabled" person that can. Here are some of the initial concepts I had presented:
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Like what you've seen but want to see more?
No problem. A lot of my work is for new company and product launches so I'm not able to post samples until they are public. If you like what you've seen but want to see more please tell me the type of project you're interested in and I'll send you some more samples - your next marketing solution is really that easy.

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The work shown on this website represents concepts and designs that I had created either while working full-time at an agency or freelancing.
I am conveniently based in Harleysville, PA with easy access to Philadelphia, Delaware, New Jersey and New York.