Hard-Working Art Director now available in convenient project size
Portfolio :: Capabilities
Print Ads Direct Mail Brochures & Collateral brochures
pgp kencrest ets eprofit southco Logos & Identity Interactive MIscellaneous Home
Contact
Alex Krail :: 215-429-5210
kraila@comcast.net
Portfolio : Brochures
Teaching & Learning Division of ETS
This brochure was part of an overall rebranding of ETS's Teaching and Learning division. The division is responsible for the ongoing career training and professional advancement of teachers throughout their career in the classroom and beyond. Project scope also included developing the logo for the new division as well as partner division brochures to work with the new branding image.
 
eProfit / NuMoney capabilities brochure & inserts
This capabilities brochure combined the services and products of 3 unique companies - connected by an overall parent company. The challenge was to present the variety of products and also show the interconnectedness of the companies to help build an overall "All from One and One for All" message theme.
 
Southco "Trends in Trucking" Brochures
This brochure was part of a series of brochures to highlight the new product offerings that Southco was introducing to the truck industry. New product offerings included new hood latch products and a full assortment of new interior hinges and handles for access throughout the truck interior. Project scope also included location photography and retouching.
 
PGP Fellows Program Training Materials
These print materials were for a Pharmaceutical Company's Fellows Program training modules. Printed materials included program binder, tabs, module inserts, registration materials, as well as online versions of the printed modules. Project scope also included developing the logo for the overall program.
 
Disability Assistance Facility brochure concepts
These brochure concepts were designed to market a facility that helps disadvantaged individuals adapt and develop the skills and strength needed to live active self-supporting lives. The focus of the creative was to show the transition from the notion that these people are disabled and unable to support themselves to the "enabled" person that can.
1 2 3 4 5 6

The work shown on this website represents concepts and designs that I had created either when working at a full-time agency or while freelancing.